Xformative Digital

Overview

Have you ever wondered that when searching for shoes on google, the search results display Nike’s website on top? How does this happen? The very simple answer to this is Search Engine Optimization commonly known as SEO.

In simpler terms, SEO is the process of improving and optimizing your website. In order to increase its visibility on search engines like Google,Yahoo, Safari, Bing etc. Whenever anyone searches for any products or services and your website appears on the top. The greater visibility your website and its pages have, the better in search results. This can lead to getting more attention and attracting more potential customers and existing customers on your business website. This can be achieved with a seo content marketing strategy.

So, How does actually Search Engine Optimisation Work ?

Google, Safari, Bing and other search engines use ro-bots to crawl on the internet, going from page to page, on every website. The ro-bots collect information about the pages and index them. The index is just basically a huge library of webpages, which lets you find exactly what you are searching for.

Following this, now it's the time for algorithms to analyze each page in the index, taking into account all the ranking factors which determine which page will appear on the search results for a given search.

This is basically like your mother knowing you are hungry and she gives you food.

Factors affecting SEO

There are two factors which affect SEO

1. On-page SEO

2. Off-page SEO

These two factors simply do not exist alone, they go hand in hand. So let us understand in brief about these two factors.

1. On-page SEO

Off-page SEO are those steps that you take outside of pages on your website. This can include creating external links, social media posts and more.

The search engines not only figure out what is on any page of your website and visible to the users. Off-page seo factors are completely out of the control of the publisher. The search engine estimates the reputation, quality of backlinks, geographic location and many other factors to determine and show the most relevant results to the user.

Even though these factors cannot be controlled on a per page basis. But these factors must be considered when optimizing the website.

1. Off-page SEO

There’s no better time than now to get off your plan, launch your product or service, and go directly to consumers.

Bhavik Vasa, Get Vantage

Why is SEO content marketing strategy important for marketing?

SEO plays a very important part in the digital marketing content strategy for your business. People all over the world are making billions of searches every day with the motive of finding out information about products and services. Nowadays, sitting in the USA, you can search for a designer Sabyasachi dress in India and get it delivered to you.

Search on search engines like google, safari etc is the most common source of getting website traffic for brands and this complements their other marketing channels very well. A greater visibility and higher ranking in the search results can have a monetary impact for you and can take you ahead than your competitors.

So, let us understand the benefits of a having great SEO Content Marketing Strategy

Supports Content Marketing : SEO Content Marketing Strategy not only helps in creating original content for your users which can include text, images and videos. But it will also help you rank better in search results. Making sure that your content is of high quality and is optimized for keywords you want to rank on. Also, keeping your content up-to-date is a boon as search engines like fresh content.

Helping Hand in Creating Brand Awareness : Ranking on the top positions of search engine rankings results in creating a significant impression for your business. Having your website ranked on these top result pages brings more exposure for your website. This can also instill trust for your business, since businesses ranking on the first page are perceived to be trustworthy. The more your pages rank on the first page, the more users will see your content.

Increased Traffic for your website : If you are ranking higher on the search engine results pages, you receive a majority of impressions and clicks. So ranking on these positions can lead to significant traffic increase on your website.

Ranking Better in Local Searches : Including Local Seo Strategy can help you in attracting the users who are often ready to buy. Local searches like “Chemists near me” are becoming more frequent. And mostly 80% of local seo searches lead to conversions. The first step for a local seo strategy is by creating a Google My Business account and then start requesting your clients for reviews. Keep optimizing your listing with the correct address, phone numbers etc.

Get Quantifiable Results : SEO provides trackable and measurable results. You can easily track changes in your rankings, conversions and website traffic. With Google Analytics, you can get a comprehensive idea about metrics like engagement, conversions etc. Implementing SEO content marketing strategy can prove to be a foundation for a comprehensive marketing ecosystem for your business. When you are aware about what your customers want, you can easily apply that knowledge across your paid or organic digital campaigns. Across all your digital assets or properties including your business website, social media channels like facebook, instagram and much more.

Xformative Digital, a digital content marketing agency can help you in creating an effective SEO CONTENT MARKETING STRATEGY. Our strategies can help your business rank higher and get visibility on search engines like Google, Bing etc.

So what are you waiting for ? Want to know how we can help your local seo strategy game to increase sales and awareness for your brand?.