How Lead Generation Agency gets you leads by Paid Marketing?

Overview

84% Marketers choose to leverage paid Facebook to drive traffic and acquire leads. In the pre-Digital era sales lead generation services representatives had to reach out to unaware potential buyers in order to inform them about the products and services.

This Digital Era has changed the way people have information about anything at their fingertips.

They can get any information about a product or service online through search engines, social media, blogs and various other online channels. They can get expert knowledge even before getting in touch with a company representative. This has completely changed the buying journey of a consumer.

The amount of information available to the customer means that they are no longer interested in listening to the traditional sales pitch that they don’t relate to or might get pushed away. Now, it is very important for businesses to generate new leads by having a strong presence on the web.

Also, the digital era has made it easy for companies to research and understand the needs of their target customers. By doing this they can tailor their products or services to better attract and qualify their potential leads based on a variety of factors such as engagement and geographic information etc. It is also important for any business not just to generate new leads but also develop and nurture relationships with them.

So, let us first understand what is a Lead ?

A lead is basically any individual who is interested in what product or service your business is providing. The individual may be a potential customer who has not done any purchase yet but may do in the near future. An individual who is ready to share their contact information which can include phone number or email etc with your business.

Now, let us further understand What is Lead Generation ?

Lead Generation is the process of getting potential customers to be interested in your business and gradually making them become paying customers for your offerings.

Lead Generation in the digital era simply does not depend on a single step. In order to make the prospective customer purchase your offerings, you have to offer them something valuable like a free trial. This can be done through 1:1 targeting efforts, consistent messaging across multiple channels with the focus on educating the customer and cultivating a meaningful relationship.

Now comes the most trivial question of all -

How a Lead Generation Agency gets you leads by Paid Marketing ?

Paid Marketing basically refers to any strategy in which a business targets its potential customers based on their interests, intent or any previous interactions with the business.

Paid Marketing channels usually make use of one or more than one digital channels. These can include search engine results pages (SERPs), social media platforms like Facebook & Instagram, and websites. Paid Marketing can take the shape of search and display advertisements on the search engine results pages and web pages, sponsored social media posts etc.

Let us share some insights into how Xformative Digital - a Lead Generation Agency can get you high quality leads using paid marketing strategy.

Sales lead generation services strategy involves finding an effective way to attract potential customers to your website. There are many ways through which prospects can be attracted to your site. The following are some of the key channels business use for generating leads.

Search Engine Marketing (SEM) : Search Engine Marketing is a form of advertising on the web which requires you to pay search engines like Google or Bing. These search engines display ads in their search results. Search is the primary way through which people scroll through the web, leveraging on this can be a way to boost traffic on your website.