Xformative Digital

Overview

Digital Marketing can be defined as any marketing method which relies on the internet to connect with the target audience through various digital mediums and platforms. A successful digital marketing strategy can involve a combination of various methods which can include leveraging websites, search engines, blogs, social media, video, email, and similar channels to reach customers.

Some common methods for conducting Digital Marketing are:

Search Engine Optimization (SEO) : In simpler terms, SEO means the process of improving and optimizing your website/blog to increase its visibility on the search engines like Google, Bing, Safari etc. when people are searching for products or services. Better visibility on the Search Engine Results Page (SERP) results in getting attention and attracting prospective customers to your website.

Search Engine Marketing (SEM) : SEM uses paid strategies to increase visibility on the Search Engine Results Page (SERP). Brands pay for ads to appear as search results on search engine results pages. When a customer types in a certain keyword, SEM enables your business to appear as a result for that search query at the top of the page.

Pay-Per-Click (PPC) : PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. The pay-per-click model majorly relies on keywords. Online ads (sponsored links) only appear when a customer searches a keyword related to the product or services that are being advertised.

Social Media Marketing (SMM) : SMM uses social media channels like Facebook, Instagram, Twitter, Snapchat, Pinterest etc. to promote business’s products or services. Social Media Marketing channels helps you to connect and interact and engage with your customers regularly..

There’s no better time than now to get off your plan, launch your product or service, and go directly to consumers.

Bhavik Vasa, Get Vantage

Email Marketing : Email Marketing enables businesses to send branded and personalized content daily/weekly/monthly to prospective consumers via email to keep them informed. It is considered the most effective and direct #1 communication channel for connecting with prospective consumers and turning them into loyal customers.

Content Marketing : Content Marketing refers to planning and focusing on creating, distributing valuable, relevant and consistent content via channels like social media, blogs, websites etc. to attract, acquire, engage and retain a clearly defined audience.

Native Advertising : Native advertising is marketing in disguise. The concept is to create ads that are so cohesive with page content. The goal of the ads is to blend in with surrounding content so that it’s less blatantly obvious as advertising and the viewer feels that it belongs there.

For most businesses, the use and application of multiple digital marketing methods can prove to be successful. In today’s digital age, Digital Marketing has become a necessity more than ever. Screen time is at an all-time high since Covid-19 pandemic began and Digital Marketing has taken advantage of this new reality. When the world halted, digital marketing boomed as the world got online. Even for the smallest thing all you had to do was search online and get results. From small businesses to big conglomerates, all of them were online and a multifaceted digital marketing approach to reach their potential consumers has led to significant monetary benefits. Digital Marketing field was not something new before Covid-19 hit but it gained momentum and is going to grow multifold in the coming years.

So, let’s discuss why Digital Marketing is so important? The Customer is online 24x7

There are about 4.95 billion internet users around the globe as of January, 2022. Looking at these statistics, one can get an idea that there are more people to reach out through digital marketing. Businesses need exposure to find the right customers and an online market is the best way to make it happen. When potential customers get to know about your business, they want to learn more about it. The first thing they do is check your online presence to know if you do exist. If they can’t find anything about you online, chances are you will lose a lot of potential customers.

Email Marketing : Cost Effective and Trackable Results Digital marketing is more cost effective than traditional marketing. Even if a business has limited resources, it can create a website, manage social media and publish blogs without breaking the bank.

Also with Digital Marketing, one can reach, engage with potential customers faster in comparison to traditional marketing.

Increase in Sales Digital Marketing helps in reaching more qualified audiences to market your products or services, which leads to increase in sales for your business.

Also with Digital Marketing, one can measure Conversion Rate Optimization (CRO) in real-time. The data can help in understanding the overall percentage of searches that convert into leads by buying products. Better Return on Investment (ROI)

The Return on Investment (ROI) in digital marketing defines the worth of marketing campaigns. Online marketing strategies have an awesome return on investment (ROI). If you want to know the value of digital media, look at the measurement metrics of profit and loss it drives for business.

Establish your Brand Reputation (ROI)

Digital Marketing provides your business a chance to establish a rapport. It enables you to showcase to your customers what your business is made of and how you can help them with their needs.

Competitor Analysis

The competitors are also establishing themselves online, bringing more traffic to their sites. One can check what the competitors are doing. One can use what they know and create better strategies to drive more customers to one’s websites.

Reach out to your Customers

One of the most important reasons to do digital marketing is that you need to build relationships with your consumers.

The most vital aspect of digital marketing is customer service. This can be achieved by building relationships with your customer. Reaching out to them to solve their questions and queries related to the product or service offering. When you build a good relationship with your customers, they can boost your business.

In conclusion, one can see now that Digital Marketing is very important for the survival of businesses today. Businesses need to reach a wider audience in order to grow and this can be achieved only through Digital Marketing.