Xformative Digital

Overview

We all have grown up listening to stories. Stories have been an essential part of everyone's lives. Keeping centuries long traditions, ritual and culture has only been possible because of stories. So, what is the better way to catch and retain your audience's attention than visual storytelling?
That’s why when visual art ( movies) came to give verbal stories a new life, it was an instant hit among masses. Method of telling stories may have changed in the past few years but the intention is still the same which is, leaving a memorable impact on the audiences.

Arrival of the Internet changed how business is done. Nowadays businesses can easily interact with customers or targeted audiences to know their needs better. There are millions of businesses out there who are using digital platforms to promote and sell their products/services. Whole world is online, that means your target audience is also here, but what really matters is how you are engaging with your audience. There are tons of businesses also which cannot make money online because they are not using the power of the internet or the right medium to their advantage.

Now the problem faced by many brands or businesses is how to acquire new customers daily to keep revenue flow running? With so much information out there on the internet, it is important for businesses/brands to up their marketing game.

That’s where Video marketing strategy can help your business/ brand to flourish and reach your goals quickly. According to the study, it is found that 54% of consumers want to see more video content from a brand or business they support. Consumers want to actively know what their favorite brand is planning, what new products are launching. Video marketing is not really a new concept, the first video which was used for marketing was by Bulova, a watch making company, they ran the first commercial on New york TV, during a Yankees game.

The way the audience is consuming content has totally changed as compared to 5 years ago. Video Marketing has been a new trend helping millions of businesses/ brands in generating leads or increasing the number of sales, whatsoever are their goals. Popular site, wordstream also cited that, Marketers who use video increase their revenue by 49% faster than non-video users.

There’s no better time than now to get off your plan, launch your product or service, and go directly to consumers.

Bhavik Vasa, Get Vantage

Now let’s dive into 5 reasons why Video Marketing can be a game changer for your brand-

Videos are easily searchable Ever searched for how to tie a tie before an interview ? You are most likely to receive the most viewed videos on top. The point is, videos are easily searchable, 70 % of the top results on Google are of Videos results. You can make your brand easily searchable by Incorporating Video Marketing Strategy .

Boost up your SEO Search engines like Google, Bing, Yahoo have made video a key factor for any search result. Having videos on your website or social media platforms with relevant keywords can help you in ranking higher than your competitors. Videos can help in improving Search Engine Optimization, increasing your sales revenue.

Connect to the audience Videos are the best tool to connect with your target audience emotionally with digital storytelling. Videos help in developing the emotional connections, for this 2D Animation videos have been preferred choices for many marketers, as they are appealing, attention grabbing and helps the audience understand the concept in a fun and creative way. Take a look at this video ( insert one 2D animation video )

Social Media Sharing Whenever you are scrolling through your Instagram feed or Facebook, whenever there is an interesting reel or shorts you see, you must have shared it immediately to all of your friends. Chances are your targeted audience may also reach you through these shares. More than 100 videos are shared on Youtube, Twitter, Instagram or Facebook per minute, daily. Video sharing is a huge part of social media, your brand identity/ message can reach right to your audience in a fun and shareable way. Youtube alone has 4 billion+ views and it is the second largest search engine after Google.

Higher Conversion Rate Giant Online retailers like Amazon and Dell have already shared public statistics showing how video can help customers in making quicker purchase decisions for respective products or services, increasing conversion rate by 35%. So, Videos should be an important part of your content marketing journey. Engage and Pursue your target audience through videos showcasing your brand’s product or services. Create an engaging video marketing strategy focusing on your customer needs and see the difference in your conversion rates.

Now, as we have understood, how Video Marketing can help your brand/ business in skyrocketing your sales and revenue. Let us also focus on an important factor while making any type of video for marketing services, which is Video Optimization.

Video Optimization can permit your business to reach millions of potential customers across Social Media platforms like FB, Instagram, Twitter or Youtube in just a few clicks. Video Optimization refers to enhancing the experience of the user viewing the video, whether it is by reducing buffer time, or by optimizing the video according to the different mediums for video display like Mobile, PC’s or Tablets.

Xformative Digital provides customized and attractive videos which suit your needs, whether it is promotional Video, product related video, 2D Animation Video. Our Video Marketing Services and Video animation services can help you in introducing yourself in a creative way which is going to leave a lasting impression on the minds of your audience. If you have still not started with Video Marketing, now is the time to level up your game and be one step ahead of your competitors.

Want to know we can make specialized video for your brand or business to target your audience for increasing your brand awareness and sales ?