Overview
India is becoming one of the most emerging retail markets in the world. The rise in online shopping fuelled by the Covid-19 pandemic paved the way for direct-to-consumer (D2C) brands. D2C brands are leveraging this channel. Creating an emotional connection with their consumers, fostering a unique brand identity and a clear value proposition
D2C Brands use innovative marketing, effective operational processes and effective use of technology. India is witnessing the rise of D2C brands across various categories. Brands such as Mamaearth, Sugar Cosmetics, Zivame among others are creating extraordinary brand value. High levels of funding activity is expected to increase in this space in the future. With Xformative Digital, build the right strategy, leverage D2C marketing and capture your audience’s hearts.